MARKENREISE - Agency for branded journeys

Sponsored Travel

Advertising
that moves you


With "Sponsored Travel - Brands inclusive" MARKENREISE has developed a new marketing format – the Sponsored Travel concept allows you to insert placements of your brand into a travel plan and to tailor it to your target group. All sorts of promotions – from free samples to special offers at holiday destinations – can be placed individually in modules, exposing your product to your target groups and at the same time providing added value directly to consumers.
Studies show that marketing actions taken in the context of travel and holidays are particularly effective due to their enhanced capacity to capture the consumer's attention at an emotional level. We are currently offering a high-end rambling package for the attractive over-50's segment with a particular focus on the themes of wellness, lifestyle, nutrition and outdoor living. Find out more now!

Schaugrafik

Through the travel formats we address your brand message

Travel broadens the mind: Independent of age, status or gender. We design target audience specific travel formats and existing marketing and distribution channels. Through Sponsored Travel, brands are able to connect through an emotional and sustainable dialogue with the clients.

The emotional experience with your brand

Corresponding to the booked module your brand will become a travel escort – suitable, unobtrusive and approachable. Promotions, events, sampling and showcase areas bring the consumers in direct contact with your brand and arouse the curiosity of the travellers.

Post processing: A Sustainable Effect

We connect holiday impressions with the marketing message of your brand: Designed for your brand and target audience we create an emotionally sustainable post processing of the trip, which enhances the advertising impact as well as the community feeling of the consumers.

Current Formats
GENERATION APP

Beach holiday on the European Mediterranean coast

The target group is young, hungry for experience and mobile: the 18 to 29 year-old participants in the Generation App sponsored trip love to travel and to swap their holiday stories – preferably online. This travel format offers a wide range of possibilities to place your brand on scene at the holiday destination. The on-site promotions of your products will be just as exciting as your communication actions, workshops, excursions and events. Reach out to your target group at the most attractive time of the year using one of the most attractive of all channels of communication – the holiday!

Current Formats
Best Ager

Active hiking holiday in Bavaria

Bavaria is known as the favourite travel destination for Best Ager.  The trip to the Tegernsee Valley near Munich entices visitors to relax and discover: The guests are greeted with a heart warming welcome and a refreshing drink. The Program encompasses fantastic hikes, culinary highlights and countless possibilities to individually showcase your brand and/or product. Inform yourself today about our unique concept by sending an email or calling us directly.