MARKENREISE - Agency for branded journeys

Destination:
brands

We are exposed to more than 3000 advertising messages every day. It is no longer enough to present advertising in its traditional forms. Can a media campaign involving travel bring greater rewards? Our journeys entrance our customers. We create travel campaigns as an interactive and emotional experience. We revive classical communication methods with new solutions relying on emotion and experience, to lay a platform for effective dialogue with the target audience.

SAMSUNG GLAMOUR
WEEKEND PARIS

Paris – city of fashion, love and savoir-vivre.

In July 2010 two winners and their friends discovered the fashion metropolis Paris following the foot steps of Karl Lagerfeld. Focus of the Samsung Glamour Fashion Weekend was a professional styling & photo shooting, were the participants were able to have an intense insight into the world of modelling. MARKENREISE designed the travel and the communication concept and was in charge of the entire organisation and handling as well as on-site personal assistance.

CAPRI-CAMP 2009
lanzarote

40 Years of fun – naturally!

The Capri-Camp 2009 kicks off an active summer: The most popular fruit juice drink in a pouch is turning 40! Capri-Sun is celebrating and opening its doors to Capri-Camp with a new concept. After four successful years the educational and adventure camp can now be booked at any travel agency for the duration of the summer holidays. The weekly program will be integrated into the Calimerini Kids Club. – New content, action and fun included! The kick off week started on the 16th of May with fascinating workshops about healthy eating, exercise and social skills. 50 children have already been inspired and around 500 are expected by the end of October. There will be prizes to be won and media coverage throughout the entire event. MARKENREISE develops the presentation of the brand on site, designs the communication media for the adults and kids and is jointly responsible for the project management and quality control.

CAPRI-CAMP 2008
lanzarote

UNICEF - Schools for Africa

This year Capri-Sonne chose a proven travel format aimed at the successful promotion of the "MIX IT!" summer campaign. A large Capri-Sonne photographic competition was held as a promotional campaign to define the winners. The Children’s jury was composed of celebrities and headed by Andreas Sutil (Formula 1), Lars Dietrich and Shary Reeves (Knowledge is Power). They chose the 30 best holiday pictures. 66 Children between the ages of seven and 12, together with 33 parents, won a week of fun, good food, exercise and exciting workshops. The campaign this year was held under the slogan "Schools for Africa" and was supported by the UNICEF organisation. The kids learned something about the life and problems of their compatriots from less developed countries and zones of military conflict. They were familiarised with different projects, and in the form of games, they experienced opportunities to learn and help themselves. Fourteen year old Nana Yaa, who was a teenage ambassador at the camp, introduced her campaign "White Bows", which became a great example of what could be achieved.

CAPRI-CAMP 2007
Lanzarote

Diego Dolphin and the Rescuers

In 2007, the third international Capri-Camp was a great success. The event brought joy and happiness to children, through entertaining events and competitions devoted to the subjects of nutrition, exercise and creativity. The project "Diego Dolphin" was a big hit with the kids in the camp and gave them special insight into the theme of the years camp: Water. Starting as early as March 2007, Diego Dolphin was created by junior school classes and teachers all over Germany, thus promoting an interest in nature and the environment. National celebrities Lars Dietrich and Shary Reeves were invited to the Capri-Camp to be jury members and gave their support to a nationwide television campaign.

NOKIA FASHION
WEEKEND PARIS

Nokia’s L´Amour Collection Takes You to Fashion Week

Nokia’s Designer Edition customers had the chance to spend an amazing weekend in the fashion capital of the world. "Nokia Fashion Weekend Paris" was an authentic embodiment of the campaign, under the slogan "You have many faces. Who are you in Paris?" The winners spent an incredible weekend as insiders in the Paris fashion scene. Fashionista, model, connoisseur or party queen – thanks to Nokia these personalities all had a chance to shine in Paris. MARKENREISE gave the winners a chance to look behind the scenes and explore all the secret corners of the couture fashion industry, as well as a close up look at a photo session with world famous photographer, Yve Bottalico.

VOLVO DREAM JOURNEYS

Meet Your Dream Machine

Under this motto MARKENREISE developed a journey for three target groups of Volvo Car Germany, aimed at three different areas: A trip around Austria and Hungary in the new Volvo S-line to represent recreation and culture. The new V-line model was able to prove its sporting characteristics and versatile features in Scandinavia and in the Swiss Alps, lovers of Cross Country journeys experienced the new model of the XC-line. An individual "roadbook" guided the winners of the "Dream Journey" competition from one point to another, with adventures planned in detail by Volvo. These vivid and memorable prizes were promoted as motivational aids at dealerships and on the internet.

CAPRI-CAMP 2006
Lanzarote

Adventure and Study Camp Continues

Thanks to its great success in 2005, Capri-Camp continued the following year. To give a greater number of children and their parents the chance to participate, there was an opportunity to book the journey to Capri-Camp on the island of Lanzarote. In the workshops "Food & Fun" children learned from fresh fruit and vegetables. Whether it was the "Aqua Fit" training in cold water, or the study of new techniques in "Ball Skills" the lessons achieved their goal: To inform the kids about the value of sports, exercise and nutrition. The football World Cup in 2006 was a highlight, especially for the girls at the camp. Under the slogan "Train with the Stars", two members of the national women’s football team came to the camp and demonstrated their skills while training the kids.

A WEEKEND WITH VOLVO C70
Elsass

Enjoy Your Senses

"A weekend with Volvo C70" was a great prize to promote the product in Germany. Four lucky winners and their fellow travelers enjoyed an unforgettable weekend in the first models in Germany of the new Volvo C70 convertible. This unique travel concept was aimed at specific target groups, allowing the participants to enjoy the numerous and idyllic beauties of the Alsace region. A detailed itinerary guided the excited guests from place to place. The Volvo brand became a fellow traveler, and the strengths and image of the Volvo C70 made an incredible impression.

LANGNESE SUMMER CLUB 2005
Sardenia

More of the Langnese Sunshine Feeling

The Langnese Summer Club 2005 became a successful continuation of the 2004 concept. The "Like Ice in the Sunshine" feeling became the main event of the summer this year. MARKENREISE found the perfect location at Cala Liberotto bay on the east coast of Sardinia, where the grand hotel and luxury apartments were transformed into a unique and innovative club concept. The production was in fact staged at the campsite, where the guests were lodged in deluxe tents that became a component of the whole concept. There were creative workshops, various events for sports fans as well as massage on the beach. In the evening we arranged party zones, chill-out areas and bars providing environments for every mood. A special feature of the weekend was an exclusive event with famous DJs and top acts like The Boss Hoss and Mellow Mark.

CAPRI-CAMP 2005
Lanzarote

Adventures, Fun and Games in Lanzarote

The summer camp, Capri-Camp, arranged in 2005 by the Capri-Sonne brand became the centre of all their promotional campaigns. This very successful concept aimed at guiding children towards healthy nutrition, exercise, movement and creativity. Television and Point Of Sale advertising were used to promote the event in Germany. Competition winners aged between 8 and 14, were selected, and 70 children and 60 fellow travellers experienced the world of Capri-Sonne. MARKENREISE supported the brand by choosing the winners and the location of the Capri-Camp, to be held at Calimera, a resort in Lanzarote. Thanks to this cooperation, additional showcases and entertaining events were organized and the camp was a great success.

LANGNESE
SUMMER CLUB 2004
Costa de la Luz

Book your Langnese Feeling

MARKENREISE transformed the perfect campaign for Langnese into an exciting journey. Especially successful was the fact that the USP of Langnese and the desires of the target audience were met. Langnese Summer Club 2004 at Costa de la Luz became a perfect place for Langnese to offer a holiday experience to its target audience. Within the brand, all areas were covered – from communication and production to walking tours and relaxation. In the club itself, TV stars made an interesting backdrop to the production. Numerous workshops and seminars formed an excellent basis for individual training. Special moments came with a performance from Shaggy and sensational parties from MTV Shakedown that provided strong PR resonance and excited the travelers of Langnese.