MARKENREISE - Agency for branded journeys

VOLVO DREAM JOURNEYS

Meet Your Dream Machine

Under this motto MARKENREISE developed a journey for three target groups of Volvo Car Germany, aimed at three different areas: A trip around Austria and Hungary in the new Volvo S-line to represent recreation and culture. The new V-line model was able to prove its sporting characteristics and versatile features in Scandinavia and in the Swiss Alps, lovers of Cross Country journeys experienced the new model of the XC-line. An individual "roadbook" guided the winners of the "Dream Journey" competition from one point to another, with adventures planned in detail by Volvo. These vivid and memorable prizes were promoted as motivational aids at dealerships and on the internet.

A WEEKEND WITH VOLVO C70
Elsass

Enjoy Your Senses

"A weekend with Volvo C70" was a great prize to promote the product in Germany. Four lucky winners and their fellow travelers enjoyed an unforgettable weekend in the first models in Germany of the new Volvo C70 convertible. This unique travel concept was aimed at specific target groups, allowing the participants to enjoy the numerous and idyllic beauties of the Alsace region. A detailed itinerary guided the excited guests from place to place. The Volvo brand became a fellow traveler, and the strengths and image of the Volvo C70 made an incredible impression.

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INCENTIVE
MARRAKESH

The Magic of the Orient

Salamaleikum – Welcome to Marrakesh. The pulsing metropolis exhibits all the diversity and contradictions of the Orient. From magnificent palaces and luxury gardens, to narrow lanes and bustling markets, contrast is never far away. "1001 nights" of magical stories accompanied the participants of the "Volvo Masters 2008" contest during all seven stages of their journey. Experiencing the gifts of the desert and stimulation of the senses provided additional motivation for those on the trip. Thanks to the "Magic of the Orient", 58 participants experienced the secrets of Morocco and faced the exciting and endless expanse of a new world. From the nervous heights of the Atlas mountain peaks to the calm shadows of the olive trees at their base, Morocco can not help but amaze you.

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SARDINIA

Secrets of Sardinia

Sardinia is one of the most beautiful natural regions in Italy, especially attractive in spring. For the 54 winners of the sales competition "Volvo Masters 2007" the concept of the journey introduced Sardinia to its guests: The land, the people, the high cliffs, virginal coastline, seafood delicacies, traditions and customs. Each of the three days, 65 travelers approached the Secrets of Sardinia from a completely different perspective. A range of events aimed at communication and entertainment proved very popular with the masters of the Volvo sales team. At the same time the Volvo brand became an inspiration and guide during the three day tour.

VOLVO
INCENTIVE
SHANGHAI

Explore the Past – Touch the Future

Shanghai is a city of superlatives! Said to be more exciting than New York, more bustling than Hong Kong and more in love with technology than Tokyo. This world famous city became the reward for 27 top sales people and their relatives, to experience Shanghai under the motto "Explore the Past – Touch the Future". The competition between the sales teams was held in several stages and unusual environments linking the local culture and the spirit of competition and providing a unique opportunity for a four day journey through time. Special opportunities for branded communication and event production created an entire impression for the Volvo brand and promoted further innovations.

VOLVO
INCENTIVE
MALDIVES

Explore Yourself!

Turquoise, white, blue: These three colours formed the basis of an unusual sales competition. With an eight-step-mailing-campaign the participants were excited and motivated by the reward of a trip to the Maldives. The twenty most successful distributors became a part of a sixteen day tour under the slogan "Explore yourself!", creating an individual experience for every participant. During the trip, 50 travelers enjoyed an unforgettable experience. The impressions, meetings and beautiful landscapes met all communication aims and the Volvo brand was central in the minds of everyone present. Complete recreation promoted new discoveries in this Indian Ocean paradise.

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INCENTIVE
NEW YORK

Explore New York

The distributors contest promised not only a reward for the best distributors, but also an intensive impression of the Volvo brand. It would be hard to find a comparable city anywhere in the world, and New York provided an excellent backdrop for a brand experience with Volvo. An individual travel concept allowed the 55 winners to enjoy the space, variety and new experiences to the full. After four days full of events, the participants all felt the same about the trip: The Volvo brand had provided a unique chance to experience an unforgettable city, or as described by the Volvo management: "This incentive tour will leave an enduring impression on all our staff."

VOLVO
INCENTIVE
ST. MORITZ

Unique Experience

St. Moritz, the alpine city of high society in Engadin, Switzerland, became a first class location for 80 winners of a competition held among Volvo distributors. Those who had expected ‘only’ two days of luxury treatment were pleasantly surprised by the Volvo brand. Under the motto "St. Moritz for Winners – A Unique Experience" the top distributors received an unforgettable impression of the glaciers and alpine beauty of the region. Due to the great potential for brand communication, action and production, Volvo became an integral part of the guest experience. The unforgettable impressions of this alpine region and winter sports adventure will form an enduring link with the brand values of Volvo.