Product sampling
AXE
Costa de la Luz
Anti-Hangover
For the male guests at the Langnese Summer Club 2004 there was a merry message. In their rooms they found an AXE Anti Hangover sample. The samples caused quite a stir, and encouraged the guys to party long into the evenings!
- Customer
- Unilever Deutschland GmbH
- Time Period
- june to september 2004
- Key Service
- Product Sampling
LANGNESE SUMMER CLUB 2005
Sardenia
More of the Langnese Sunshine Feeling
The Langnese Summer Club 2005 became a successful continuation of the 2004 concept. The "Like Ice in the Sunshine" feeling became the main event of the summer this year. MARKENREISE found the perfect location at Cala Liberotto bay on the east coast of Sardinia, where the grand hotel and luxury apartments were transformed into a unique and innovative club concept. The production was in fact staged at the campsite, where the guests were lodged in deluxe tents that became a component of the whole concept. There were creative workshops, various events for sports fans as well as massage on the beach. In the evening we arranged party zones, chill-out areas and bars providing environments for every mood. A special feature of the weekend was an exclusive event with famous DJs and top acts like The Boss Hoss and Mellow Mark.
Slideshow
- Customer
- Unilever Deutschland GmbH
- Time Period
- June to September 2005
- Key Service
- Concept, Creation, Planning, Production, Realization, Communication, Showcases, Public Relations, Promotions, Quality Control
LANGNESE
SUMMER CLUB 2004
Costa de la Luz
Book your Langnese Feeling
MARKENREISE transformed the perfect campaign for Langnese into an exciting journey. Especially successful was the fact that the USP of Langnese and the desires of the target audience were met. Langnese Summer Club 2004 at Costa de la Luz became a perfect place for Langnese to offer a holiday experience to its target audience. Within the brand, all areas were covered – from communication and production to walking tours and relaxation. In the club itself, TV stars made an interesting backdrop to the production. Numerous workshops and seminars formed an excellent basis for individual training. Special moments came with a performance from Shaggy and sensational parties from MTV Shakedown that provided strong PR resonance and excited the travelers of Langnese.
Slideshow
- Customer
- Unilever Deutschland GmbH
- Time Period
- June to September 2004
- Key Service
- Concept, Creation, Planning, Production, Realization, Communication, Showcases, Public Relations, Promotions, Quality Control
