MARKENREISE - Agency for branded journeys

IFM ELECTRONIC
INCENTIVE
NORTH AMERICA

North America close to you!

After the great success of the sales contest 2007 in the USA and Canada, the second contest also motivated the salesmen to reach peak performance. This time representatives from five European countries were faced with the demanding challenge. MARKENREISE developed a concept for the competition as well as organizing a trip which formed a bridge between Europe and America. The four European winners together with their families experienced a two week round trip enjoying many highlights of the USA and Canada. Not only were they provided with fantastic accommodation and taken to exclusive restaurants, but the nine participants enjoyed a bicycle tour along Lake Michigan, the fascinating Niagara Falls, whale watching on the St. Laurence River and a helicopter flight over New York City, to mention but a few of the unforgettable moments with "North America – close to you!"

IFM ELECTRONIC
INCENTIVE
EUROPEAN TOUR

Europe – Close to You!

"ifm – close to you!" stands for a company whose employees all over the world are united by one thing: closeness to the company. As a result MARKENREISE created a travel and communication concept based not only on recognition and remuneration, but also, in accordance with the company slogan, on creating a bridge between America and Europe. Under the slogan "europe – close to you!" the winners were given an authentic view of several regions and cities, as well as an opportunity to familiarise themselves with four quite different European countries. The journey started in Essen, where the company headquarters are located, went through the Swiss Alps to the Spanish Andalusia and further to the Scottish mountains, before finishing in exciting Berlin. A lot of amazing events, such as a glacier landing and helicopter flight over the Matterhorn, a Sierra Nevada panorama from a hot air balloon, or the first tee shot at the world famous Saint Andrews golf course, will certainly never be forgotten by the participants of this fantastic program.