MARKENREISE - Agency for branded journeys

Mercedes-Benz
CLUB DER BESTEN

GRAZ | PEAK PEFORMERS

Mercedes-Benz'  24 most successful new car salespeople were invited on an alpine incentive trip to Graz. The G-Class slogan "Peak Performers – No Ifs or Buts" was made the motto of the two day trip. Tough going experiences and consistent brand dialog were kept in the foreground during the whole trip. After a high speed panoramic tour through the Alps, which showcased the drivability of the G-Class, the trip continued on the following day with a visit to the "Magna-Steyr" car manufacturing centre, an event that included the motorised conquest of the Graz's local mountain, the Schöckl. Starting from the set communication goals – market fascination and employee motivation – MARKENRISE designed this incentive trip to Graz as well as taking control of it’s realisation on-site in Austria. Feedback from participants confirms that the project achieved both it’s goals – and thus that the concept worked: "It was an unforgettable experience; it will also provide motivation for the final straight before year’s end."

Mercedes-Benz
CLUB DER BESTEN

Quiz trip Rome

The winner and his partner arrived on Friday midday at the airport at Rome and was taken directly to the romantic boutique hotel Locarno in the centre of the city. Over a welcoming cocktail, the guests took in the view over the famous Piazza del Popolo, which is located not far from the hotel. In the evening they were off to the exclusive L'Olimpio restaurant. Here the couple experienced a marvellous Italian evening and, over the exquisite dishes they enjoyed, inhaled the breathtaking view over the eternal city. On the second evening the Imàgo restaurant in the famous Hassler luxury hotel was the culinary host for the winner. Located directly at the Spanish steps, this gourmet temple boasts a Michelin star and seduces its guests with spectacular views over the city and its unique re-interpretations of regional Italian cuisine by master chef Francesco Apreda.

Mercedes-Benz
CLUB DER BESTEN

Ultimate challange Lapland

Rally in the snow! All 69 winners of the Mercedes-Benz CLUB DER BESTEN competition for sales staff relished this year's Ultimate Challenge trip to Swedish Lapland. This year for the first time, the CLUB DER BESTEN competition invited entries not just from the car sales team but also from light transport salespeople. The winners lived the thrill of action-packed driving activities on the grounds of the AMG Driving Academy. Apart from the unfettered fun they had while driving, they also gained an insight into the traditions of the Laps, as well as relaxing in the midst of the white wilderness in great company in a traditional tent, and over cocktails in the Snow Bar. MARKENREISE developed the concept in cooperation with AMG, designed the communication concept and ensured the seamless running of the exhilarating programme.

MERCEDES-BENZ
INCENTIVE
Berlin

Starting whistle for Berlin

Berlin – Europe‘s place to be is once again attracting artists, culture lovers and trendsetters. During two exciting days the winners of the salespeople competition in the CLUB DER BESTEN experienced the uniqueness of the city on the Spree and the Havel. They also came very close to our German football heroes during the qualifier for the European Championships against Turkey. Afterwards, they celebrated the well deserved victory in the VIP lounge in the presence of the football legends. The next day they experienced the pulsating capital first hand. Here, they refreshed their historical knowledge and listened to interesting stories told by people who witnessed the event. The glass dome of the German Reichstag provided a spectacular view. This was followed by a somewhat different hop on/hop off-sightseeing tour along the banks of the Spree with Segways. This extraordinary incentive adventure ended with a culinary highlight in the en vogue restaurant Sage.

MERCEDES-BENZ
INCENTIVE
MOROCCO

ARABIAN NIGHTS

Marrakesh – The city of Kings, reflects the diversity of oriental life with its stimulating contrasts: streets lined with date palm groves, magnificent palaces and ruins from more glamorous times, grand gardens, narrow alleys and pulsing exotic Souks (markets) cast a spell on the visitors – a magic not found in many other places! Over three exciting days, 45 winners were immersed with Mercedes-Benz into the magic of the orient and were able to experience the secrets of Marrakesh and its breath taking surroundings: Magical stories, exotic colours and aromas, insights to oriental traditions and action packed off-road adventures in the Atlas Mountains gave the guests many unforgettable memories to bring back home.

MERCEDES-BENZ
INCENTIVE
Canada

CdB Final 2008: Canada - Get on Top

Vancouver, the funky Metropolis, situated directly on the Pacific ocean is more than just a pulsing city, it is also a natural paradise: Beautiful mountain vistas appear at your fingertips and Whistler, Canada’s most popular winter sports region, is only two hours away. Under the motto "Canada – Get on top", 42 winners of the Mercedes-Benz sales competition experienced the "Club of the Best 2008". Together they celebrated this amazing finale and conquered the peaks of the Canadian mountains. This exciting programme offered varied perspectives on Vancouver and an action packed outdoor adventure in Whistler. Highlights of the trip included the exclusive hotels and restaurants, a biathlon race at the Olympic venue for 2010 and the adventurous snowmobile and husky-sled tours.

MERCEDES-BENZ
INCENTIVE
Barcelona

Pole Position

Barcelona - The capital of Catalonia and the host of one of Europe’s biggest sporting events in 2008: The German Touring Car Masters (DTM). This event is considered to be the pinnacle of the European Touring Car Championship. Under the motto "Pole Position", 30 semifinalists in the Mercedes-Benz sales competition 2008 traveled to Barcelona to be part of the action. After an exciting race at the Circuit de Catalunya the Mercedes-Benz salespeople had a chance to experience the most vibrant port city in the Mediterranean. During the three day trip the participants were presented with adventure, social activities and excellence befitting those with the status of VIP’s.

MERCEDES-BENZ
INCENTIVE
South Africa

South Africa - The Grand Finale

The Cape of Good Hope, Table Mountain, the Atlantic Ocean, the African bush, exotic rhythms and wild animals, all made up the main prize for the top sales people at Mercedes-Benz in 2007. The trip presented unique perspectives on South Africa to its 60 participants. The peak was its diverse center, Capetown, and the magic paradise of the African bush. The sales competition and incentive tour presented a great opportunity for innovative communication and brand showcases.

MERCEDES-BENZ
INCENTIVE
STOCKHOLM

Stockholm - Only for Winners

Stockholm is the place where the land meets the sea. Built up on fourteen islands, the city is one of the most beautiful, dynamic and creative capitals in the world. The unique mixture of the urban and the natural became the core of an exciting weekend journey. 61 participants toured the city, feeling its impressive diversity and natural environment. The sales competition and incentive tour presented a great opportunity for innovative communication and brand focused production.