If we're being honest, on the social web every man and woman wants to look good, to present themselves in an fascinating light. After all who wants boring friends? In the beginning the medium was the message and merely be documenting your daily routines you could expect to receive likes on Facebook ('here's me making a nice hot coffee' > like, like, like!). But even this "high culture" will is set disappear one day. And it is all the more satisfying that this gut feeling has now received statistical confirmation: 'Facebook Fans around the world post about their holidays – "about one third of all members of social media networks use them for activities relating to their holidays" (Source: trendscope). After all, what more impressive way could there be to document your life – so here for your awed eyes are a few of our favourite holiday snaps: At a sundowner at a Mexican beach bar, on Hongkong's shopping mile and after a day's srufing in Santa-Cruz.